Business owners are always looking for ways to boost their sales. But far too often, online businesses fail to act upon the one tool that can increase the amount of trust that consumers visiting their websites have in them. Without trust, most people move on to a name brand or a company with which they have previously had good experiences.
The one tool that is proven to increase sales is online ratings and reviews. You’ve seen them around. Even before you get to a website, you can see five star ratings in Google and other search engines. Some smart consumers don’t even click on the link to get to the website if there is no Google=approved rating found next to the link when searching.
In fact, according to CompUSA, 63% of consumers indicate that they are more likely to buy from a site that displays product ratings and reviews than from a site that does not.
Companies like Shopper Approved provide online shoppers with a quick, broadly-accepted way of knowing if they can trust the website or not. That’s because shoppers trust other shoppers. Once on the website, consumers today look for five star customer ratings. They also look for reviews and testimonials left by people who have experienced first hand the quality of the company’s product, the efficiency of their customer service and the promptness of their deliveries.
So if you are a website owner, and you want an easy way to increase sales, go social! Use ratings and reviews to show new visitors that you can be trusted.
